Once upon a time, an artist would give a “featuring” credit on a single in order to thank them for their help… the one that comes to mind, of course, is Billy Preston’s credit on the Beatles’ “Get Back”, where Preston pretty much held the studio sessions together while the Beatles were barely speaking to each other.
That seems to have changed, though… and the turning point came in the late ‘90s. A “featuring” credit now is basically a marketing ploy – trying to get the “featured” artist’s fans to buy the single… or to introduce a new singer through the “featured” artist.
That’s what happened here. Flo Rida came out of nowhere to top the Billboard charts for 10 weeks. That didn’t happen in a vacuum. It happened because Flo Rida was pulled to the top of the charts by T-Pain, who autotuned, produced, directed, and orchestrated this track. Flo Rida sang, but realistically, T-Pain probably could have had anyone do that part.
Don’t get me wrong, Flo Rida clearly has earned his career. But would he have gone so far, so fast, without that “featured” credit? I guess we’ll never know.
Of course, Flo Rida’s second #1 single, “Right Round”, spawned another star – one you saw here a few days ago…
Tomorrow, a song wrapped in a riddle wrapped in a mystery… one that may never be solved.
Other songs that reached #1 on January 5:
1980 – K.C. and the Sunshine Band, “Please Don’t Go” (their fifth, 1 week)
1991 – Madonna, “Justify My Love” (her ninth, 2 weeks)