Song: “Viva La Vida” by Coldplay
Reached #1: June 28, 2008 (their first, 1 week)
Coldplay seem to be one of those bands that people either really love or really hate – they haven’t quite reached the bipolar status of a Nickelback, for one, but still… some are jealous that Chris Martin landed Gwyneth Paltrow… some think the music is overblown… some have even less rational reasons. But the thing is, even though it seems like they’ve been around forever, they’ve only been in the musical mainstream since “Speed of Sound” in 2005, while Martin’s been a tabloid subject since he started dating Paltrow in 2002.
They’ve only had two US top 10 hits (“Speed Of Sound” went to #8, and “Viva La Vida”).
They’re definitely much more of an old-school album-rock band. Their last three albums went to #1 in pretty much every corner of the world (which may explain their weak performance on the singles chart, since anyone who wanted the music already had the albums).
What they have done better than just about any rock act is connect with their fans on the Internet. They credit iTunes (and the last Steve Jobs) with helping make the band – including the push given “Viva La Vida” as an exclusive iTunes release before the general release. They’ve also given away free concert albums on their website, they interact with their fans there, and take full advantage of the flexibility of digital releases to put out music that might never get out otherwise.
They also give 10% of their net to charity. You can’t really argue with that, can you?
Tomorrow, it gets hot. In here.
Other songs that reached #1 on June 28:
1969 – “Love Theme From Romeo & Juliet” by Henry Mancini, His Orchestra, and Chorus (Mancini’s first, two weeks)
1980 – “Coming Up” by Paul McCartney (his third, 3 weeks)
2003 – “This Is The Night” by Clay Aiken (his first, 2 weeks)